Ciao 🙂

I am Marco, and this is my professional blog. I started doing SEO and digital marketing in 2008, for fun.

Since then, I never stopped 💪

In the last 10 years I’ve been working as a strategic technical SEO & PPC consultant, acted at senior management and director level within 2 highly-valued boutique SEO agencies between Italy and Switzerland and led growth marketing at a fast-growing, US-based SaaS company.

I’ve been lucky enough to gain invaluable experience as a digital marketing strategist, team leader and analyst.

I’ve built cross-functional digital marketing teams and personally consulted on SEO & PPC a number of top brands operating in +20 different industries, including e-commerce, retail, B2B, SaaS, banking, financial services, insurance, publishing, sports, cosmetics, real estate, food & beverage and many more.

Recently, I volunteered for diverse non-profit organizations and took up mentoring roles in the fields of management, entrepreneurship & online marketing.

EXPERIENCE

• Head of SEO, Senior Growth Marketing Manager @Cloud Academy Inc., October 2020 – Present
• SEO Manager @Cloud Academy Inc., Oct. 2019 – Sept. 2020
• Head of SEO & SEA @AvantGrade, November 2018 – September 2019
• Head of SEO – SEM @Bruce Clay Europe, January 2018 – October 2018
• SEO – SEM Manager @Bruce Clay Europe, January 2016 – December 2017
• SEO – SEM Analyst @Bruce Clay Europe, January 2013 – December 2015

CONTRACT / FREELANCE EXPERIENCE

• SEO & Google Ads Consultant, @Marco Megali, October 2019 – Present
• Paid Search Manager (Contractor), @IWG plc, January 2020 – December 2021
• Digital Marketing Manager (Contractor), @Digital Attitude, November 2020 – Present

VOLUNTEERING

• Since Jan. 2022 I am supporting international entrepreneurs and marketing professionals to achieve their goals by providing 1:1 mentoring in the area of SEO, PPC, management, entrepreneurship through the platform GrowthMentor
• Between 2018 and 2020 I have been a regular contributor for State of Digital, very well-known UK search marketing blog

PROFESSIONAL TRAINING

• Google Tag Manager Training, Altura Labs, 2019
• Mobile SEO Training, Barry Adams @Brighton SEO, 2018
• Managing Search Engine Crawling and Indexing, Botify @Brighton SEO, 2017
• Advanced Google Analytics Training, Measure Lab, @London, 2016
• Advanced SEO Training, Bruce Clay Inc., 2014

CERTIFICATIONS

• Google Partner – 2021 – Present
• Google Ads (ex. AdWords) Individual Qualification, 2012 – Present
• Google Analytics Individual Qualification, 2012 – Present
• Bruce Clay Inc. SEO Analyst Certification, 2014
• Digital Marketing Planning, CIM – Chartered Institute of Marketing, 2011
• Digital Marketing Essentials, CIM – Chartered Institute of Marketing, 2011